Clothing

This section of the BAE Systems Brand Standards covers the development of the two main types of clothing that we use as a company - workwear and event wear. Workwear encompasses the following items: Polo shirt, Workshirt, Overalls or protective clothing outerwear, Work fleece, Personal Protective Equipment (PPE), High visibility jacket. Event wear encompasses the following items: Polo shirt, Fleece, Cap, Jumper, Gilet

Applying the BAE Systems Logo

The BAE Systems Logo should be included on all work wear. Do not use the Logo and Tagline on any clothing.

Business names

Business names can appear on work wear, but not on event wear as it is not relevant for external audiences at events to see our internal business structures, only that we are BAE Systems. For the same reason, programme titles or any slogans cannot be used on event wear either.

Approved product and partner/customer logos

These can be applied in certain circumstances on clothing. Please download the section to see more detail.

Lanyards

An approved BAE Systems lanyard must be used by all BAE Systems people. It is an important signifier that we are one company throughout all of our countries and sites. Do not develop any other lanyards, which use any additional logos, alternative designs, or text.

Reception uniforms

Clothing for reception staff should be consistent with the BAE Systems brand identity, particularly where colour is concerned. However the Brand Standards do not specify particular suppliers or styles. Suits are recommended and it is suggested that grey and white form the basis of the uniform, with accent colours from the corporate palette used sparingly. Uniforms in this area should complement the look and feel of the interior so do not use colours that are inconsistent with the reception surroundings. The Logo does not need to be applied as it appears on the lanyard worn by all BAE Systems employees. No other branded items (ties, for example) are allowed. If you need reception uniforms for a specific exhibition please speak to the events team.

Merchandise

A range of clothing and merchandise has been developed to reflect our brand. View the complete approved collection at the BAE Systems web shop, available through the Communications pages on the Global Intranet

Preferred clothing suppliers

Please contact your Brand Champion for further information.

For more information

The above information is only a summary of the Brand Standards in this area. Please download the relevant Brand Standards section and any templates or files from the Downloads box on this page. All internal or external communications require sign-off prior to production by your Brand Champion. Please check any new clothing requirements with the Brand & Corporate Promotions Manager, the Communications Services Coordinator or your Brand champion - you will need to allow enough time for this to take place. Find their details on Managing our brand in the top navigation.