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Our Brand
The BAE Systems brand is much more than just a name and a logo.
It’s a promise. A promise of a certain type of experience that people will have whenever and wherever they come into contact with the Company. A strong brand also makes us stand out in an increasingly competitive marketplace. The BAE Systems brand has its foundations in our vision, our values and our strategy to build BAE Systems as the premier global defence and aerospace company. It is expressed through our identity, which uses design, imagery and language that is clear, consistent and compelling.
If you need information on how to use our brand identity, please contact ourbrand@baesystems.com
