Advertising

BAE Systems uses a tiered approach to advertising and recruitment advertising, including all printed and online activity. This allows messages to be prioritised according to the role they play for the company. Please download the Brand Standards to explain how you know which tier you are on, and the subsequent development process. If you are unsure where your proposed advertising fits please contact your Brand Champion or the agency in your country.

Preferred agencies and suppliers

All advertising, media placement, or recruitment advertising is developed using the preferred agencies listed below.

Global advertising
Y&R are the preferred supplier for advertising creative at all levels, ensuring strategic and creative consistency across all advertising. Contact:
UK: Glynn Euston, Account Manager on glynn_euston@uk.yr.com
US: Whitney Goodman, Account Manager on whitney.goodman@yr.com

Global advertising media placement
MPG are the preferred supplier for all media placement, maximising targeting, cost-efficiency and corporate priority. Contact:
UK: Carolyne Bourhis, Account Manager on carolyne.bourhis@uk.mpg.com
US: Jillian Milano, Account Manager on jillian.milano@us.mpg.com

Recruitment advertising and media placement
[Supplier contact details to be confirmed, please refer to Corporate Communications for more information].

For more information

The above information is only a summary of the Brand Standards in this area. Please download the relevant Brand Standards section and any templates or files from the Downloads box on this page. All internal or external communications, briefs and creative executions require the relevant agency involvement, production control and corporate sign-off sign-off prior to production by your Brand Champion - you will need to allow enough time for this to take place. Any further questions should also be directed to Annette Meadows (UK) and Herb Muktarian (Inc.). Find their details on Managing our brand in the top navigation.