Online
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Developing an 'on brand' website doesn't mean that your site needs to look exactly like all other BAE Systems sites, but it does mean retaining certain elements to give a coherent appearance to our online communications.
Templates
To maintain consistency of the online identity eight standard html templates that encompass the majority of content requirements are available from the e-Media Team Manager. When developing a new site these templates should be used.
Specialist sites
If a site has a specialist audience, it is possible to develop a site that sits outside of the corporate platform. This site would have its own address, and interpret the online brand in a more expansive way, appropriate to the intended audience. However, to develop such a site you will need to demonstrate why you require such a site to the Dot Com Governance Board who can be contacted via the e-Media Team.
Microsites
A microsite is a temporary, standalone website launched on the corporate platform but with its own navigation. Microsites cannot be developed by external agencies, but must be developed through the e-Media Team Manager. Typical areas that are covered are bids, events and exhibitions. If you require a microsite, then consider using the Microsite Toolkit before commissioning new templates.
Any questions
Any questions concerning the commission, development and delivery of online communications should be directed to the e-Media Team Manager, after internal feedback by the Brand Champion and Head of Communications. Find their details on managing our brand in the top navigation.
For more information
The above information is only a summary of the Brand Standards in this area. Please download the relevant Brand Standards section and any templates or files from the Downloads box on this page. All internal or external communications require sign-off prior to production by e-Media Team Manager - you will need to allow enough time for this to take place. Any further questions should also be directed to the e-Media Team Manager, after internal feedback by your Brand Champion and Head of Communications. Find their details on Managing our brand in the top navigation.
