Events & Exhibitions

BAE Systems attend many major events and exhibitions globally, showcasing the breadth and depth of BAE Systems' capability. BAE Systems uses a tiered approach to events and exhibitions that allows activity to be prioritised according to the role they play for the company. Please download the Brand Standards to explain how you know which tier you are on, and the subsequent development process. If you are unsure where your proposed advertising fits please contact your Brand Champion or the agency in your country.

Using the Logo and Tagline and other logos

The Logo and Tagline will often be used on events and exhibitions. Exhibitions and events are also unique in that they can use the Tagline wording ('Real performance. Real advantage', for example) in titles.

JV logos can be used and positioned according to the Brand Standards. Partner logos should not be used but should be referenced in the text: 'In partnership with...' or 'In conjunction with...'. For displays and popups, JV or partner logos can be included depending on context.

Preferred agencies and suppliers

Any and all activity on this area should go through the Events & Exhibitions Department. If you are unsure where your proposed event or exhibition fits please contact the Head of Events & Exhibitions. Find their details on Managing our brand in the top navigation.

Corporate hospitality

To book a hospitality package, you must be entertaining a BAE Systems customer and have appropriate authorisation from a head of department. The events service is available to all sectors of the business but there will be occasions when access will be prioritised according to business needs. Hospitality requests should be channelled through your Business Area Protocol Co-ordinator (BAPC) who are usually based in Business Development or Communications teams. If you are unsure of who to contact within your business area, please contact the Events & Protocol Manager at Events & Exhibitions.

UK corporate hospitality supplier
International Management Group (IMG) are the preferred supplier for corporate hospitality services in the UK. IMG can also offer BAE Systems access to world class sporting and celebrity personalities. IMG can be contacted on +44 (0)1252 383539 and BAE Systems' account Manager is Charlie Strong (Ms).

For preferred suppliers in other countries, please contact your BAPC or the Events & Protocol Manager at Events & Exhibitions

When booking any hospitality please ensure that the event is recorded and that it complies with the current Gifts and Hospitality policy together with the Code of Conduct. If you have any questions on this appointment or indeed the service that IMG can offer, please contact Deborah Littell in Events & Exhibitions on +44 (0)1252 384709.

For more information

The above information is only a summary of the Brand Standards in this area. Please download the relevant Brand Standards section and any templates or files from the Downloads box on this page. All internal or external communications require the relevant agency involvement, production control and corporate sign-off sign-off prior to production by your Brand Champion - you will need to allow enough time for this to take place. Any further questions should also be directed to Head of Events & Exhibitions. Find their details on Managing our brand in the top navigation.