Managing our brand

On this page you will find all that you need to correctly produce communications collateral for BAE Systems. Firstly, the Communications Policy and Communications Supporting Manual that shows the areas of the brand identity that are mandated within the Operational Framework. Second, a range of forms that you will need to ensure that any communications have an official sign off prior to production. Finally, a list of Brand Champions and people in particular communications functions who can offer support and answer questions.

Communications Policy and Communications Supporting Manual

The Communications Policy and Communications Supporting Manual cover the elements of the BAE Systems brand including corporate identity, advertising, sponsorship and e-media applications. All wholly owned businesses shall adopt and comply with the BAE Systems Communications Policy, as specified in the Operational Framework. Any localised written procedures must accurately reflect and support the content of this document.

Forms

Communications Collateral Approval Form
All published material shall be signed off prior to production using the Communications Collateral Approval Form. Once signed, it gives approval that the brand identity has been applied correctly.

Business Justification Form
This form is used to submit a business case for the development of another logo. No logo can be developed without this form being submitted and approved.

These forms should be submitted to either your Brand Champion; Brand & Corporate Promotion Manager; Head/VP Communications; Director of Brand & Corporate Promotion; Group Communications Director; or VP Marketing Communications. You will need to allow enough time at the end of the project for this sign off to take place.

Brand Champions

Brand Champions have been appointed throughout the organisation. They have an in-depth knowledge of the Brand Standards and will be happy to offer support and share relevant knowledge. Please inform your Brand Champion when beginning work to produce any collateral.

Copyright and legal clearance

A generic copyright statement is included in relevant templates - simply amend the year so that it is current. If the item, type of information, or country requires a different copyright statement, modify or replace this statement with your own. It is the responsibility of the person submitting the item to ensure they have all the required legal clearance and that the content is approved.