Merchandise
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Various ranges of global merchandise have been developed to reflect our brand and are regularly updated to mirror our vision and values.
Dual branding merchandise
Items that may be sub-branded are the items found within the existing BAE Systems merchandise range such as pens, pencils, mousemats and mugs. Approved product logos can be added but Operating Group/Business names are not to be used. Some allowance will also be made for non-core ventures such as the Advanced Technology Centre. Business initiative and campaign messages can be added only after a good business case has been submitted to Corporate Communications and approved using the Business Justification Form downloadable from this page.
Bespoke merchandise
Bespoke items of merchandise can be developed for specific campaigns and events. Contact the customer services team of your local merchandise supplier who will ensure all items are developed and branded in accordance with the BAE Systems Brand Standards. Items that may be sub-branded are the items found within the existing BAE Systems merchandise range such as pens, pencils, and mousemats. Bespoke mugs can also be developed for specific campaigns and events.
Ordering and approval
Ordering through preferred suppliers will ensure cost savings, as well as a consistent approach and quality. Please use the details below to order merchandise in your country.
Australia [Contact details TBC]
Saudi Arabia For more Information contact Michael Cruickshank on +966 1 4459100 ext. 3191 [email tbc].
South Africa For more Information contact the Marketing and Communications Manager for BAE Systems Land Systems South Africa on natashap@baesystemsomc.co.za and +27 (0)11 747 3381.
Sweden [Contact details TBC]
United Kingdom The online catalogue enables you to view and order merchandise at competitive prices. You can order in the UK from Brand Addition, our single supplier of company merchandise, using a Corporate Purchasing Card (CPC), American Express or by purchase order. To gain access to the website contact the Communications Services Co-ordinator on baesystemshelpdesk@brandaddition.com and +44 (0)870 990 8163.
United States The Operating Group/Businesses of BAE Systems Inc. may use US based suppliers. Those creating merchandise should follow the guidance given and review the online catalogue available through Brand Addition to ensure that all merchandise developed is in keeping with the BAE Systems brand.
For more information
The above information is only a summary of the Brand Standards in this area. Please download the relevant Brand Standards section and any templates or files from the Downloads box on this page. All internal or external communications require sign-off prior to production by the Communications Services Coordinator or your Brand Champion - you will need to allow enough time for this to take place. Find their details on Managing our brand in the top navigation.
