Colour

Colour is a powerful means of visual recognition. The BAE Systems Colour Palette will give coherence to all of our communications, and applies to all of the areas of our business from signage, livery, printed brochures, online, and events and exhibitions. They are recognised as distinct to BAE Systems, but allow for differentiation depending on tone, audience and purpose. Do not use other colours in materials.

The palette is split into four sections:
Primary Palette - Corporate Red is reserved primarily for the Logo. Do not use as a major design element. Corporate Grey is used on a range of materials from signage to merchandise.
Secondary Palette - a versatile set of colours that can work in combination or to
create differentiation.
Highlight Palette - consider these colours for graphics, pull outs, and colour coding
Metallic Palette - can add value for items such as high level printed items such as invitations and launch materials.

For more information

The above information is only a summary of the Brand Standards in this area. Please download the relevant Brand Standards section and any templates or files from the Downloads box on this page. All internal or external communications require sign-off prior to production by your Brand Champion - you will need to allow enough time for this to take place. Any further questions should also be directed to your Brand Champion. Find their details on Managing our brand in the top navigation.