Imagery

Great images can bring a brand to life, connecting to your audiences
in a direct way that goes beyond words. Images used must support the
BAE Systems values of high performance, customers, people, partnering, and innovation and technology.

Make sure that the imagery you use:
- Is relevant. Avoid using conceptual or abstract imagery.
- Includes people if possible.
- Is sympathetic to cultural differences.
- Showcases the latest technology.
- Is, or appears to be, taken in natural light, not using coloured gels.
- Does not appear staged.
- Avoids unnecessary borders around images.

People

Our people are at the heart of our company, our strategy and our values so include people if possible. Real people and places will convey the breadth of our business but be sympathetic to cultural differences. A model release form is required when photographing people. Find one in the downloads box on this page.

Visualisations and computer generated images

These can be used on occasion as long as they follow the same rules for photography.

BAE Systems Image Bank

The latest approved imagery can be accessed at the BAE Systems Image Bank.

Combining images

Photomontaging is not allowed as a way of combining available imagery to 'improve it' or to make it more 'interesting.' Use the underlying grid to be found on materials to organise imagery. Do not produce single image photomontages using vignettes, drop shadows, or any other similar techniques. Occasionally there is a need to show an image using a photomontage technique. This is reserved only for product and platform imagery where the product perhaps exists only as a rendered image; for the description of a battlescene; or when showing technology/communication relationship between elements. Keep the feel as direct and clean as possible.

For more information

The above information is only a summary of the Brand Standards in this area. Please download the relevant Brand Standards section and any templates or files from the Downloads box on this page. All internal or external communications require sign-off prior to production by your Brand Champion - you will need to allow enough time for this to take place. Any further questions should also be directed to your Brand Champion. Find their details on Managing
our brand in the top navigation.