Type

Using common typefaces ensures a consistent thread runs through all materials. Organise type with images bearing in mind the key elements
of structure, precision and space, and innovation and dynamism.

Preferred typefaces

The main BAE Systems typefaces are ITC Franklin Gothic for all printed materials, exhibitions, displays, and three-dimensional applications such as signage, livery, clothing and merchandise; and Arial for online, on screen and stationery.

Saudi Arabia

In print, use Manal or Jihan for text and Lubna or Nawal for titles. Arial is available in Arabic.
Use this for any on-screen or stationery applications. Examples of these fonts are avialable
by contacting the Brand Champion for CS&S International in Saudi Arabia.

Newsletters

BT Geometric Slab Serif 712 is used as the text face for BAE Systems newsletters only.
Do not use it in other materials.

Downloading the typeface

ITC Franklin Gothic is the corporate typeface. For licensing reasons this typeface can only be downloaded by BAE Systemsemployees.If you do download, please email typeface@opx.co.uk with your name, Business Group or unit and position. This is a legal requirement so please keep a copy of the email for your records. If you have any questions please contact typeface@opx.co.uk.

For more information

The above information is only a summary of the Brand Standards in this area. Please download the relevant Brand Standards section and any templates or files from the Downloads box on this page. All internal or external communications require sign-off prior to production by your Brand Champion - you will need to allow enough time for this to take place. Any further questions should also be directed to your Brand Champion. Find their details on Managing
our brand in the top navigation.